I really liked the approach of having clients decide on their own values/metrics in the first session. Some ways to do that without using technical language that might turn them off is by asking them:
![](https://static.wixstatic.com/media/0d6070_fe41bbae359d4b7fa83aed0772388807~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/0d6070_fe41bbae359d4b7fa83aed0772388807~mv2.jpg)
"What do you want to achieve when you leave here today? After two weeks of working together? By the end of this engagement?"
"Another way to ask can be on a scale of 1-10, with achieving your goal being a 10, where are you at now? What does 10 look like? What would it take to get there?"
"What do you want from this engagement?"
"How do you want to feel by week 10? How do you feel now?"
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