I am finding out that no, you don't. There is a lot of coaching in consulting, for example coaching a client through the contracting process and through resistance throughout the project/contract.
In reading "Leading with Strategic Thinking" by Aaron K. Olson and B. Keith Simerson this quarter, I noticed that at least three out of four types of strategic leaders also employ some form of coaching!
Incubating leaders are students of their environment focused on the success of others. They employ humble inquiry and intellectual curiosity along with experience to see potential and nurture it. They act as coaches and/or mentors. As do Directive leaders in that they are astute in assessing what makes people tick and can achieve results through others. They use a sense of purpose and focus to inspire others.
Maybe you can and should use coaching in any leadership position, as it is simply the best way to help others reach their potential, get unstuck, and make strategic decisions? And anyone can be a leader, not just people in management positions.
On the flip side, this got me thinking: is it truly coaching if it is coming from a directive leader or incubating leader who clearly has a stake in your behavior?
Can supervisors and managers actually successfully wear a coach hat with their subordinates? Is it still coaching if there is also advice and instruction in it?
Eleena, this is such an insightful post. I couldn't agree more with you. Thoughtful leadership always has an element of coaching. In my years of leading other leaders, I find that I often coach my direct reports to help them grow and reach their full potential.